Mr BEAST Biograhpy

The story of MrBeast is a tale of hyper-obsession. It is the story of Jimmy Donaldson, a 11 year old North Carolinian kid with acne, who through unparalleled intrinsic willpower and global platform changes became MrBeast. It is the story of how this kid became the greatest Youtuber on the planet. This is the paramount 21st-century story: absurd and awesome.

If you don’t know yet about MrBeast, you need those two quick facts: his Youtube channels count more than 200 million subscribers and generated 23+ billion views.

This piece is divided into two parts: history and facts, and playbooks. It explores in turn the major milestones in MrBeast’s meteoric rise and the playbooks that made it happen. Jimmy Donaldson is not a random kid who has been blessed by an obscure almighty algorithm. Jimmy is the ultimate entrepreneur: a hyper-focused leader, driven by a clear vision, setting objective milestones, achieving them through stellar work ethic.

This piece is not about how to become the world’s greatest Youtube star but about how to become the greatest at anything, period.

Jimmy had no headstart, no connections in Hollywood, no money. This is not a story about luck. Yet this now-23-years-old guy built a multi billion-dollar global media brand from a small town in North Carolina. His story proves it: hyper-obsession and unequaled work ethic breeds greatness.

Where does Jimmy’s rise end? Nobody knows. But upon doing research for this piece, we felt more and more confident in this prediction: within ten years, MrBeast will be the biggest celebrity on the planet. Now let’s dive in.